The Jelly Belly
When David Klein was a candy salesman in the 1970s he came up with a
brilliant idea that he called Jelly Belly jellybeans. Being a candy
salesmen David Klein knew that the jelly beans
of the time were generally boring and waxy bits of sugar and starch. His
idea was to create jelly beans with exciting colors, flavors, and names.
So he started the Jelly Belly jelly
A common problem for small business owners.
The problem David ran into was that no one was willing to try his jelly
beans. He couldn't believe how resistant people were to change. David said
that when he took his Jelly Belly jelly beans to stores and asked them to
resell them, he was literally laughed out the door.
A little bit of great publicity.
With virtually no customers David decided to reach out to the media for publicity.
So what he did was call the Associated Press and tell them that his new
jelly bean business was really taking off - that he could barely keep up
with the demand. The press said they were going to send someone down the
next day to report on this.
In the mean time David hired various local kids and adults to line up at
his counter, out the door and down the street so that when the reporter
showed up it appeared as if business was in fact doing extremely well.
The reporter wrote a glowing review of the Jelly Belly business. Once
people read the reporter's recommendation to check out this amazing new
candy business, David's Jelly Belly business truly took off. In fact not
only did his business do tremendously well, but Jelly Belly jelly beans
soon had their most famous customer of all:
President Ronald Reagan.
President Reagan and Jelly Belly Fun Facts
-Governor Ronald Reagan started using jellybeans to break his cigar
-A portrait of President Ronald Reagan made from 10,000 Jelly Belly beans
hangs in the Ronald Reagan Presidential Library in Simi Valley, Calif.
-Jelly Belly beans were the first jelly beans in outer space when
President Reagan sent them on the 1983 flight of the space shuttle
-During the presidency of Ronald Reagan, Jelly Belly beans were served in
the Oval Office and on Air Force One. A holder was designed for the plane
so the jar of Jelly Belly beans would not spill during turbulence.
-Blueberry flavor was created for Ronald Reagan's presidential
inauguration in 1981 when over three tons of Jelly Belly beans were
consumed during the festivities.
-Ronald Reagan enjoyed sharing Jelly Belly jellybeans so much that he
ordered 60 cases of them every month while serving as our President!